Statistical Modeling And Analysis For Database Marketing: Effective Techniques For Mining Big Data

Statistical Modeling and Analysis for Database Marketing: Effective Techniques for Mining Big Data ebook

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Business and Money ebooks
Hardcover: 384 pages
Publisher: Chapman and Hall/CRC; 1 edition (May 28, 2003)
Language: English
ISBN-10: 1574443445
ISBN-13: 978-1574443448
Product Dimensions: 6.2 x 1 x 9.2 inches
Amazon Rank: 3049390
Format: PDF ePub djvu book

Traditional statistical methods are limited in their ability to meet the modern challenge of mining large amounts of data. Data miners, analysts, and statisticians are searching for innovative new data mining techniques with greater predictive power, an attribute critical for reliable models and analyses.Statistical Modeling and Analysis for Database Marketing: Effective Techniques for Mining Big ...

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Statistical Modeling And Analysis For Database Marketing: Effective Techniques For Mining Big Data reviews:

This is a must have introductory book for the practitioner using data mining to build predictive models in industry. While it does have a few snippets of SAS code, it is a conceptual book that explain...

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